"In any business, there should be somebody at the heart of every department, every process and every decision. And that person should always be the customer.

Who is Lauran Blaxcell?
From a background in interior design and design management, Lauran has since become a jack of all trades in the marketing world. With experience in digital and offline campaign management from ideation through to implementation, she has been a significant influence in the development and growth of the RareHeights brand, and the expansion of its key marketing channels.
Outside of the day job, Lauran is a nerd for anything remotely creative, from painting pictures to making her own candles. As a former gymnast, she also dabbles in circus arts such as hoop and silks training.

Lauran Blaxcell as head of marketing
As Chief Marketing Officer (CMO) for RareHeights, Lauran manages all aspects of the company’s marketing activity. This includes the development and implementation of the brand strategy, as well as the marketing strategy for new and existing products. She also manages all internal communications, drives RareHeights’s broker strategy and supports the business development team.
Since joining RareHeights in 2014, Lauran has been responsible for launching all of the company’s marketing campaigns and major marketing projects. This has included the complete redesign, rebuild and relaunch of RareHeights’s customer-facing website, which involved working closely with chief technology officer Anderson Morris.
Lauran’s early days with the company were spent creating and optimizing marketing channels such as pay-per-click (PPC), establishing affiliate partnerships, learning about the alternative finance market and building out internal marketing processes.
She now has three additional pairs of hands to help with RareHeights’s marketing efforts. While digital marketing executive Rollins Gordon manages RareHeights’s social media and email marketing campaigns, content manager Cynthia Banks writes and edits all of the content on the RareHeights website, and paid media manager George Ryan who manages RareHeights’s pay-per-click campaigns.
In late 2014, Lauran began developing RareHeights’s broker network. Starting with only a few brokers, RareHeights has since recruited a dedicated broker team and now works with more than 500 commercial finance brokers.
Lauran also liaises with RareHeights’s PR agency on external media opportunities, organizes radio advertising campaigns with the likes of Radio X and Heart FM, and coordinates RareHeights’s appearance at numerous exhibitions and conferences.
When time permits, Lauran contributes articles to The Knowledge Hub. While her latest piece explored how SMEs can compete with big brands on PPC, she's also written about the pros and cons of starting a side business and given business owners some handy tips on how to improve their local search visibility.

Lauran Blaxcell's quick-fire round
1. What's your favourite food?
     Thai food 100. More specifically, a good lamb massaman curry.
2. One film you can watch again and again?
     Anything with Melissa McCarthy
3. Best band/artist in the world?
     I’m a sucker for an artist who really performs, so I’ll have to go with Beyoncé. Girl power!
4. Can you share a culinary tip?
     Taste as you cook.
5. Favourite TV show?
     There are too many…gripping documentaries!
6. Best app for business owners?
    Asana. It's the best way to keep on top of your workload & collaborate.

When did Lauran Blaxcell joined RareHeights?
In April 2014, Lauran joined RareHeights as its Head of Marketing. Since joining RareHeights, Lauran has successfully completed a postgraduate diploma in digital marketing (with B2B specialism) with the Institute of Direct & Digital Marketing, achieving the highest award of a distinction.

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